Days 3-5: Primary Research

Days 3-5 carry the customer interview load. Source from the data room, schedule via the seller’s adviser (no direct management contact unless agreed), run on a standard script.

§ 1.1Interview script

Open with relationship history, then NPS, then competitive set, then switching costs, then close with anything-else. 30 minutes is the target; expect 20.

§ 1.2GDPR

Record only with explicit consent. UK GDPR rules apply to interview transcripts. See ICO Guide to Data Protection.

§ 1.3Throughput

Target 5-7 interviews per day across two analysts. Below that, scope-creep on day 6.