§ CHAPTER III
III.
Competitive Landscape
Chapter III of the seven-chapter CDD spine.
§ DIRECT ANSWER
Chapter III of the CDD spine: Competitive Landscape. The chapter answers the IC’s primary question for this leg of diligence and cites the primary UK sources it draws on. Source: ICAEW Corporate Finance Faculty; BVCA Industry Activity.
Chapter III maps the competitor set, evidences switching costs and positions the target on share of wallet. A 2x2 positioning map is defensible only when each axis is sourced to evidence the IC can verify.
§ 1.1Competitor mapping
- Companies House filings for revenue and headcount
- Trade press for product launches
- Customer interviews for unsolicited mentions
§ 1.2Share of wallet
Estimated from customer interview spend disclosures plus desktop turnover triangulation. Caveat in chapter footnote.
§ 1.3Switching costs
Evidence with customer interview quotes plus contract-length data from the data room.
VERIFIED 21 JUN 2026NEXT REVIEW 21 SEP 2026SRC: ICAEW CF; BVCA Industry Activity 2025-26